Unlike other coupon publications, Frugals’ target audience is the locals that live here year round. Sure, tourists will make use of our coupons and discounts, but our primary readers are eastern shore locals looking for everyday discounts.

Take just a moment to read through the testimonials from happy frugals’ advertisers. While reading, keep in mind that most of our advertisers are repeat advertisers. Why do advertisers repeat their coupons in frugals? Because it works of course! It really is just that simple.

“Just a quick note to let you know that we’ve been receiving a tremendous response to our ad in the Fall 2009 Frugals magazine. As you know, we’re located in a pretty obscure section of downtown Pocomoke, and many people never knew we were here. Since our ad, I have had unprecedented foot traffic, many of whom are carrying their Frugals magazine.

So far, I’ve had seven stove/fireplace sales that are a result of the $50.00 coupon, about five accessory coupon sales, and at least 50 ton/pellet sales. Actually, we haven’t been able to keep up with the demand for pellets that has been generated from that coupon.

This letter also serves as my request to reserve the cover of Fall 2010. I’ll make sure to be more prepared for next year’s response.

Thanks again, and I look forward to continuing to do business with you.”

Carla Rantz, Owner

Fireplace Supply Company, Pocomoke

"We have had very good response from our coupon ad in Frugals magazine. The buy one, get one free offer has proved effective at getting people's attention. With the economy like it is, people are looking for a deal --something worth their time and effort. Frugals covers the Eastern Shore well and offers a good service at a reasonable price.”

Randy Lewis, Owner

Island House Restaurant, Wachapreague

“Our decision to advertise in Frugals has been our best advertising decision. We reach a large audience for a very manageable advertising budget. We take in about 10 coupons per day which is about 300 coupons monthly or 900 coupons quarterly. We have some customers that come in every day to use their frugals coupon! I also like frugals expansion of their distribution area. There is always an opportunity to attract new customers -- all of the time.”

Barbara Moses, Moses Enterprises

Subway Restaurants, Pocomoke & Crisfield locations

"As the producer of The Chincoteague Blueberry Festival, The Daffodil Festival, and the Shore Antiques Meet among others, I need to make my advertising dollars work very hard and produce results. Tight budgets and a uncooperative economy demand a strong return on my investment and I require that all of my ads be trackable. Frugals, with it's combination of eye-catching graphics, wide local distribution, and 'must keep' coupons make it one of the most powerful tools in my marketing toolbox."

Sam Serio, Marketing Director

Chincoteague Center, Chincoteague

“From my point of view, the Frugals publication is definitely building within the community. The January 2008 brought me $30 on top of the ad cost. Now, just a year later, the ad brought in approximately five times the cost of the ad. Thanks for this new outlet to reach our customers. It was definitely worth sticking in there!”

Cynthia W. Graham

Maryland Coast Pizza Hut, Inc.

“We are thrilled with the response to our ad! Sign us up for next summer!

Patti Monk

SnoBiz, Princess Anne

“We are very pleased with our coupon. We receive about 8 to 10 coupons per week. This is a real shot in the arm for a new business. Frugals has enabled us to reach a larger, more diversified group of people from a larger area than most other forms of advertising. We will definitely continue advertising with Frugals.”

Matthew Powell

Annies Restaurant, Parksley

“We advertised our New York bus trip in Frugals and sold 100 bus seats the very first week that Frugals was distributed. This was four months before the bus trip! In fact, we actually had to rent a second bus to accomodate all the additional coupon redemption. We knew that we had made a good investment advertising in Frugals as our ad was seen all over the Eastern Shore.”

Allison Castellana

Crisfield Events, Crisfield

"The colorful, attractive cover ad on the summer 2008 issue
was great and just what we were looking for to promote The Great Pocomoke Fair. About 80 discount coupons were returned by attendees but our overall attendance was up by about 500 visitors this year thanks to the coverage provided by our Frugals ad."

John W. Smith, President

The Great Pocomoke Fair, Pocomoke